I was recently talking to Gerald Watson of CityLife (http://www.citylifecard.com/) who is digital promotions partner for the Washington, DC viewing parties for Smirnoff’s new DJ based
reality show called “Master of the Mix.” Lil SoSo (http://www.Lilsoso.com) Productions has partnered with CityLife to launch the digital CityLifecard in the DC metro area. The latest innovation when it comes to DC nightlife, a digital card that allows nightlife enthusiasts to download a digital card to their smart phone that allows them to gain VIP access and specials deals at DC metro nightlife hot spots featuring the private screening previews of Smirnoff’s Master of the Mix. LSP has partnered with Smirnoff to launch a series of events in the DC area previewing Smirnoff’s new Master of the Mix television series. Yes, Smirnoff is launching a new reality TV show, Master of the Mix, which will host multiple DJ stints in cities around the world to determine the ultimate Mix Master. The programmed, hosted by Grammy nominated producer/DJ, Just Blaze, and DJ Kid Capri, will pit the globe’s leading spinners against each other in head-to-head contests. LSP will be hosting preview events in the DC area at some of the hottest spots in the city and will be utilizing a customized CityLife digital card as a VIP pass to the events. Their will be a limited amount of downloadable digital cards available from http://www.citylifecard.com for each event. The promo code to download the card will be circulated through social networks, e-blast, and online media. (source: press release)
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